About Me

What Alice Did Next. London based. Natural Beauty. Travels and writes.

Hi there!

I’m Nastassja, writer and editor of What Alice Did Next, a lifestyle blog that promotes organic beauty and natural goodness.

I decided to primarily focus my blog on beauty when I moved to Paris and developed a [rather expensive] relationship with beauty products and cosmetics. I was both intrigued and impressed by the sheer dedication of the Parisian woman to her bathroom cabinet, so I slowly began experimenting with my own beauty routine. Happily turned vegan back in 2013, I started to think about how cosmetics can affect my body and the world around me, so one day I made the decision to hop on the organic beauty bandwagon and I haven’t looked back ever since. Today, I love nothing more than trying out new organic products and promoting natural beauty brands.

As well as writing about beauty, I love to travel and experience new sights, sounds and tastes. Follow my blog and keep yourself up-to-date with my vegan discoveries!

I’m PR friendly and always open to receiving information on samples and sponsored content. I will only work with brands and products that promote good, clean conscious beauty.

For more information, contact:


Oh, and here’s some of my other freelance work:



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